Description: Packaging design for Sean John Underwear.
Sean John, is expanding his empire and is trying to take over the underwear game. The design, has two parts: An outer box (shell) which contains all the information and artwork. The photography direction is very provacative and "sexy". The Black & White image gives it a very clean and class with sex appeal. The logo is printed with a High gloss and is bevelled for texture. The inner box, which holds the garment, has two windows: one on the front and another on the side, so the buyer can see the color and feel the texture of the garment. The design was derived from a video tape—with the sliding inner box and has a black matte finish.
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