Pizzavia Logo Concepts

I was hired to design a logo for Pizzevia, a portable brick oven.
Below are the 3 versions.

The client was interest in the idea of a classic horse and carriage or chariot concept for the logo, but was afraid that the vintage look and feel, would not best represent a vehicle made of mostly stainless steel.

The second design was influenced by AC Roma, the Italian soccer club. The patch-like crest encompasses a flame, which flows in the shape of the letter "P". The Pizzevia font is very similar to the Roman Legioneer "SPQR" - which stand for Sempre Pronto Questi Romani. The exact translation is The Romans are Always Ready.

The third and final design concept for the Pizzevia logo. The design is balanced and has rhythm which attracts the viewer. The "Pizzevia" was designed with the intensions of a classic automobile or vespa scooter. It movement elements leads the viewer to believe that there is motion involved. This is my choice and the client's top choice.

S Salon Post Card

Prudential HD Calendar

Client: Prudential Annuities

Direction: Design a 12 Month Calendar, Highlighting important dates and days the market is open. Reinforce the "Highest Daily" identity.

Design: A promotional piece used to introduce and establish Prudential as the Highest Daily Company. Each spread entailed a stimulating panoramic image, the days of the month, a highest "factoid" and the monthly conference call. Each image has the letters "HD" manipulated within it. A key is used to show which days the market is open and closed.

Awarded Printing Industries of America 2008 Certificate of Merit for Calendars.

Carmine's Ristorante Website

FDF Design Logo

FDF Design is my personal identity and design company.